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Pure Michigan live from Traverse City

By Mary Ellen Murphy Apr 21, 2026 | 7:20 AM

Grand Haven, MI (WGHN) –  Nick Nerbonne live from Traverse City watching the sunrise over No. 18 of “The Bear” – the nationally renown Jack Nicklaus designed golf course at Grand Traverse Resort & Spa.

Michigan’s tourism industry is in TC this week for the Pure Michigan Governor’s Conference on Tourism. A few highlights to discuss:

  • Importance and benefits of connecting and collaborating with industry colleagues
  • Economic impact of Michigan’s tourism industry – $54 billion in annual economic impact and 350,000+ jobs supported statewide
  • Jase from British social media duo Josh & Jase made a surprise appearance yesterday and made a BIG announcement – they’re coming back to Michigan this summer

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