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Pure Michigan

By Mary Ellen Murphy Dec 7, 2025 | 6:05 PM

Grand Haven, MI (WGHN ) – Nick Nerbonne of Pure Michigan shares winter ideas for the holidays.

Hear ths interview below.

Fresh snow across the state has skiers, snowboarders, and winter enthusiasts excited about the season.

  • Multiple ski areas from West Michigan to the Western U.P. are open or opening this weekend

2025-26 Winter Pure Michigan “Keep It Fresh” Campaign

The excitement around winter’s arrival is perfect timing for highlighting the 2025-26 winter Pure Michigan “Keep It Fresh” campaign.

  • The campaign went live Nov. 3 and will run through the end of February
  • Michigan ranks second in the nation with more than 40 ski areas and resorts
  • There’s winter fun to be had on thousands of miles of winter trails, too
  • AND there are all kinds of fun activities and destinations to enjoy this winter beyond outdoor recreation
    • Holiday events and winter festivals

Give the Gift of Travel – 

  • A growing number of Americans are planning to give experiences as gifts this year
  • The gift of a Michigan experience can create lifetime memories – PLUS traveling in Michigan supports local communities
  • Discover inspiration at michigan.org for experiential gift ideas for every kind of traveler:

·         Outdoor Adventures

·         Family Vacations

·         For Foodies

·         For Golfers

Shoppers can also share their Pure Michigan pride this season with the Pure Michigan collection of apparel from The Mitten State.

The Pure Michigan City Collection features destinations across the state, including Grand Haven.

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