(New York, NY) – Millions of American are tuning into the Summer Olympics in Paris and the big winner is Comcast’s NBC Universal. Beginning with the opening ceremony, the five-day total audience average was 34 million viewers, up 79-percent from the 2021 Tokyo Olympics, according to an NBC Sports. The success of the Paris Olympics follows the lowest-ever rated Summer Olympics in Tokyo in 2021, as well as the lesser-watched Winter Olympics in Beijing in 2022.
Celebrity appearances, from like Snoop Dog, Kelly Clarkson and Peyton Manning – have also been a benefit for the network.
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