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Americans Expected To Spend $13.5B On Halloween

By Mary Ellen Murphy Oct 13, 2026 | 4:45 PM

Undated) – Americans will spend an estimated 13-point-five-billion dollars celebrating Halloween this year. That’s according to the National Retail Federation, which expects spending to increase this year by some 400-million-dollars. Some three-quarters of consumers say they plan to celebrate.

That includes everything from handing out candy and carving pumpkins to watching scary movies and dressing up in costumes.

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